Crafting Unique Journeys: Redefining Airbnb's UX to Foster Mindful Travel

In today's digital landscape, the internet has become a hub for travel inspiration and planning. However, platforms such as Google Images, Pinterest, and social media often perpetuate a homogenized view of travel, dictating typical tourist behaviors and leaving little room for authentic discovery and wonder. This trend not only dilutes the essence of travel but also limits opportunities for unique experiences unless one possesses exceptional research skills or insider knowledge.

Travel planning platforms like Airbnb serve as a bridge between travelers and destinations, yet they often fail to address the need for individuality in travel experiences. The challenge lies in leveraging these platforms to design experiences that cater to the diverse preferences of all kinds of travelers.

How might we reimagine the travel planning experience on Airbnb to cultivate moments of uniqueness and wonder for every traveler?

Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup




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PORTFOLIO

©

Nirupama Kannankattil

2024

Let’s
talk more

PORTFOLIO

©

Nirupama Kannankattil

2024

Let’s
talk more

©

Nirupama Kannankattil

2024